If “Fat Loss” is so simple, then why is everyone still fat?

Recent studies show that 95% of dieters regain the weight they lost and more often than not end up heavier than when they started. What do the 5% who lose weight and keep it off know that the others don’t?


From: Sean Croxton
Author, The Dark Side of Fat Loss

Dear Friend,

Let’s solve this once and for all right now.

If you’re anything like my clients, at some time or another, you’ve wondered to yourself, “Why don’t diets work?”.

Maybe you’ve seen it in your friends – they will try the latest diet craze – low carb, low fat, low calorie, whatever it may be – and it seems like no matter what they do, as soon as they finish the diet they gain all of their weight back?

SOURCE: Sturm, R., J. Ringel, and T. Andreyeva, “Increasing Obesity Rates and Disability Trends,” Health Affairs, Vol. 23, No. 2, March/April 2004, pp. 1–7

Or worse, end up heavier than when they started?

Why is this?

I mean, it’s well documented in government literature what the best guidelines for healthy eating and living are…it’s not like people don’t know what to eat and how to live to be healthy…right?

And yet, more people than ever before in human history are obese, and not only that, the GROWTH rate for obesity is continuing to increase. So not only are we getting fatter, but the RATE at which we are getting fatter is increasing as well.

It seems to me like the current “mainstream” nutritional and health guidelines are…well, misguided. I mean, if they were correct, wouldn’t we all be a healthy, happy population? Wouldn’t this obesity epidemic not even exist?

Albert Einstein (a very smart man, I might add) once said that the definition of insanity is doing the same thing over and over again and expecting a different result.

And yet here we are, doing exactly just that – following guidelines that continue to only produce an unhealthy, obese population, expecting them to provide us with a different result.

When it comes to fat loss and healthcare, I’d say we’re downright certifiable.

How many calories do we count (with no results?)

How many miles do we run (only to find ourselves exhausted and in physical pain, rather than with less of a gut?)

How many “burn fat in just 5 minutes a day” infomercials can we watch? How many fat loss pills, gimmicks, and gizmos can we buy?

It’s madness. And it’s time for it to end.

If I were a cynic, I would just chalk up our losing obesity battle as a hopeless state of affairs and move on with my life. Fortunately, I’m not a cynic. Instead of just accepting things as they are, that fat loss is just a matter of counting calories, hours and hours of cardio, and eating whole grains, I spent the last 10 years learning the real truth about fat loss. I’ve worked with over 750 clients, read over 600 books, research papers and scientific journals, and spent over 10,000 hours working, learning, and researching how to become as healthy as possible, in the trenches.

And I’ve discovered that the majority of weight loss information that is out there isn’t just making you fat – it’s KILLING you.

And I’d like to share all of my learnings with you – but only if you agree to one condition.

You need to forget everything that you think you know about diet, health, fitness, and fat loss and have an open mind to what you are about to read.

Because if you’re attached to the idea that fat loss is simply a matter of calories in vs. calories out, or that saturated fat is going to give you a heart attack, then you may be surprised by what I have to say.

If you’re skeptical, I understand. I was too when I first started my research into true health. I walked across the stage at my University graduation thinking that I knew everything there was to know about fitness, nutrition, and health. Of course – I didn’t know anything. I was just a representative of the processed food industry. If you wanted my diet and nutrition recommendations, I’d just point you to the USDA’s website to get you familiar with their food guide pyramid. I’d tell you that eating according to that guide would take you on the path to better health.

Boy was I wrong.

And, as horrendous as my dietary recommendations were, my approach to personal training may have been worse. I promised to give my clients speedy fat loss, and instead gave them, well, cardio. Each week, clients were commanded to come in and burn as many as 7,000 calories on their cardio machine of choice.

Not only was all of that cardio brutal and inhumane, it was just plain stupid and a remarkable waste of time. It simply didn’t work. After all the treadmill mileage and prolonged semi starvation, my clients weight seldom budged. Sometimes their weight even went up. But that was because they put on muscle, right? (wink, wink!) and when the scale moved in the right direction, the results never lasted for more than a few months. The pounds ALWAYS came back, and then some.

Like a typical trainer, I got on the defensive. They must have cheated on their diets. Whatever was going on here had nothing to do with my ingenious scientifically proven program. Calories in, calories out. It’s the law of thermodynamics! How hard could it be? Instead of questioning it, I would just increase their workout intensity and length.

Except that didn’t work either.

Along with all of that, I had plenty of health issues myself. I was an exhausted, depressed, anxious individual who never left the house. I had digestive issues and my temper was out of control. I was supposed to be this healthy personal trainer, and yet my mood got so bad that I had to turn to prescription antidepressants.

I was a FRAUD.

Apparently, my brilliant, “scientifically proven” health program wasn’t working for me either. I found zero satisfaction in knowing that I spent tens of thousands of dollars and six years on a university education – studying health so I could be sick and get paid to make people fatter.

This couldn’t be how health worked. This wasn’t even supposed to be how LIFE worked. Human’s aren’t supposed to be doomed to obesity, depression, anxiety, and temper issues, right? there were tons of healthy, fit people out there — what was I doing wrong to myself? And even more importantly, what was I doing wrong to my clients?

So I hit the books. And after a ton of research, I stumbled across the truth – why most common fat loss strategies DON’T WORK. The real issue behind it all…

The Problem: Calories In – Calories Out DOESN’T WORK.

You see, as I did my research, I quickly realized how silly the concept of “Calories in, Calories Out” was. It simply does not work.

Basically, Calories in, Calories Out is the claim that if you simply take in less calories than you expend for energy, you will lose weight over time. It’s based on a law of physics called the Law Of Thermodynamics.

But let’s set aside the physics for a second and consider common sense in REAL LIFE. How many people do you know that have cut their calories while exercising more and been able to lose fat long term?

And by long term — I don’t mean 2 weeks. I mean after 6 months, were they able to keep the weight off?

Probably not.

And it doesn’t just stop with your friend. When I was a newbie personal trainer, my “calories in, calories out” based workouts and diet plans didn’t work either.

Clients would start with me, ready to take their fat loss to the next level — and things would go well for about a week or two. Then they would hit a wall. I would try to help them push through that wall by having them do unending cardio sessions and eating less calories — but inevitably, they would burn themselves out.

I mean, imagine how you would feel eating only 1,000 calories and doing 2 hours of cardio every day!

Eventually, my clients would end up right back where they started, or even worse, put on a few pounds.

Remember what Einstein said?

It’s time for something new. We need a new fat loss paradigm.

The Truth: Fat Loss is NOT a Math Problem

You see, this calories in, calories out concept tries to simplify fat loss into a math problem. This “math problem” implies that someone who knows basic math and has a little willpower can peel their fat off like an extra layer of clothing simply by eating less and moving more.

Now, I make my living simplifying complex health topics for my audience. It’s what I do. But to take fat loss and simplify it down to just “Calories in, Calories Out” is like saying “The Sun is just a big ball of fire.”

It’s a little bit more complicated than that.

But if that isn’t enough to convince you, let me tell you my personal story with calories in, calories out.

Try this on for size.

When I graduated from college 10 years ago, I weighed 171 pounds. Pretty solid.

Now, I don’t make it a habit to use the scale, but on a whim I saw today that my body weight is still 171 pounds.

According to the calories in, calories out proponents, in order to keep my weight the same over the last 10 years, I would have had to eat EXACTLY the same amount of calories as I was expending for energy.

For 10 years. That means if I had even just TEN calories over my limit per day then I would have 10.4 extra pounds of fat on my body right now. And my credibility would be shattered.

To clarify what 10 calories actually IS – it’s 1.5 almonds.

So if I just had 1 and a half almonds more than I was supposed to, I’d be 10.4 pounds fatter right now.

And yet, here I am, standing before you at only 171 pounds.

Am I the only one who finds this incredible?

If this isn’t enough to prove that calories in, calories out doesn’t work, then I don’t know what is.

The fact is, when you restrict your calories to try to balance the calories in, calories out equation, all you get is ravenous hunger and a slower metabolism.

Let me give you a real life example. When your vehicle is running low on fuel, you act accordingly. You might take it easier on the gas pedal, you coast down hills, and you keep your eyes peeled for the nearest gas station. You do this to conserve gas so that you’re not stuck on the side of the road with your thumb out begging for a ride.

When your body is low in fuel, it does the same thing that you do to your car. When less calories are coming in because you’re dieting, your body sees no reason to keep firing on all cylinders. Like you, it acts accordingly by slowing things down – it will tell your thyroid gland to slow down your metabolism (not what you want when you’re trying to lose fat!).

This is why your friend who is only eating 900 calories a day can’t lose a pound. Her metabolism has made the proper survival driven adjustments, slowing so considerably from such prolonged energy deprivation, that anything beyond her rice cakes and hour long cardio sessions will make her weight balloon right back up. And when she does break and find herself at a buffet gorging herself, she’ll pack the pounds back on faster than ever before.

And that’s before we even bring nutrients into the picture. If you start to eat half as much food, you get half as much nutrients. When you get half as much nutrients, your body goes haywire. Your hormones get out of whack, you can’t sleep at night, you have no libido, you get depressed, and you can’t think properly. Your brain NEEDS nutrients to survive – and when you deprive it of them, you’re in trouble.

So, how do we quit this insanity and get real results? How do we lose fat PERMANENTLY? The answer is actually quite simple…

The Solution: Join The Dark Side

When I was distraught with my failures as a personal trainer to help my clients and myself, I turned to books, interviewing experts and doctors, and getting heavily into health research. During this time, I developed a powerful mindset. That mindset is to question EVERYTHING – especially when it is related to your health. Which is exactly what big industries and governments DON’T want you to do. They want you to live in ignorance and eat the same crap, buy the same gizmos, gimmicks, and drugs to mask your unhealthy symptoms — never addressing the real problems. If the governments and corporations were presenting themselves to the public as the “good guys”, then I definitely had joined The Dark Side.

What Is The Dark Side?

The Dark Side provides for you a complete code of conduct for health living and nutrition so that you can be the healthiest, fittest version of yourself; free of excess fat, depression, anxiety, sweet cravings, sleep issues, low libido, and the signs and symptoms of common degenerative diseases. The Dark Side is the place where health renegades from all parts of the world come to convene. It is where scientists, researchers, authors, and health enthusiasts gather beyond the purview of the all seeing corporate eye. It’s where notes are compared, theories are tested, findings are shared, and ideas are refined so that the best health information will be available for the greater good.

The Dark Side keeps it real. It doesn’t apologize for making you feel a bit uneasy or accountable. At first glance, its code is simple yet daunting, logical yet underground. The Dark Side is where I dwell and where you’re going. Following the code is what gave me and countless others their health back. These very same truths have also helped thousands of my clients and viewers as well – as you can see below.

Just take a look at some “Darksiders” success stories:

It’s An Investment That Will Last A Lifetime And A Gift That Keeps On Giving

In February of 2010, I learned about a very dynamic, full of life, knowledgeable man who begins his greeting with a “Yo! What’s up ya’ll!.” A lot of his youtube videos begin with this lively greeting. I couldn’t resist I had to listen to him. During this time, I was in a phase of my life where I felt stuck. I felt that I had lost control of my life and let myself go. 34 years old at the time, I came to Sean Croxton looking for a different viewpoint on health and fitness—and I mean what it really means to be “fit”. I informed him of my problems with weight gain, constipation, falling hair, cold hands and feet and etc. Sean got me started on an educational program geared towards improvement on my overall well-being.

“I went down from a size 6 to a size 4!”

It’s an investment that will last a lifetime and a gift that keeps on giving. He gave me an education that no medical professionals ever talk about. He schooled me up on metabolic typing, grass-fed meats, organic produce, reducing and managing stress levels, improving digestive health, and best of all, learning to listen to what my body is telling me. I have never met anyone in his field that spent this much time as Sean did with me. This may sound like a cliché, but he changed my life because today, I’m a much, much better person, wife, and student: I don’t get cold easily anymore, I went down from a size 6 to a size 4 in jeans/dress pants, I have increased energy, I’m very alert, more intuitive, and more confident, my mind is sharper, and no more constipation! Sean gave me the tools in taking better care of myself and my family and inspiring others to do the same. For this, I am forever grateful…thank you so much, Sean. I hope one day I get to say this to you, personally.

-Geny M. Chevalier


I’ve Lost 23 Pounds Without Going To The Gym Or Counting Calories!

In the few weeks Sean has been helping me, I’ve lost 23lbs without going to the gym, counting calories, or measuring portion sizes!”I’ve had stomach problems for over 25 years, and been to see numerous doctors, dieticians, naturopaths, and experts, including some well known doctors that had their own TV show in the UK, helping people lose weight.In all that time not a single one of these doctors or health experts was able to identify why I got these stomach problems, or why I seemed to be incapable of losing weight.
Regardless of how much or how little I ate, how often I went to the gym, or how hard I worked out, I just couldn’t lose weight. Maybe a few pounds, but it would go straight back on again, plus a bit more!

My health has deteriorated over this time, with doctors telling me I need to be on Metformin for the rest of my life to control blood sugar, and beta blockers to control atrial fibrillation. I was feeling worse and worse, unable to stay awake during the day, unable to concentrate on things, and feeling worse by the week.

That was when I met Sean.

After taking all my problems into account Sean was confident that he knew what the problem was, and sure enough, the tests proved he was right! The other doctors I’d seen always seemed to concentrate on treating the symptoms, didn’t want to listen to me, and were unable or unwilling to look beyond the narrow field that they operated in. It was like they had tunnel vision.

Sean’s approach was like a breath of fresh air! For the first time in 25 years somebody was looking at the big picture and taking ALL my problems into account. Sean was able to find the root cause of my problems where everyone else had failed, and now my stomach feels great! The transformation is amazing. But that’s not all. In the few weeks that Sean has been helping me I have lost 23lb, and that is without going to the gym, without counting calories, or measuring portion sizes!

Sean’s recommendations may sometimes go against the conventional way of thinking and doing things, and believe me, that’s a good thing, because I’ve personally experienced where 25 years of conventional health care and nutritional advice can lead. I’ll be following Sean from now on, and if you really care about YOUR health, listen to what he has to say, and follow his advice.”

-Chris O’Connor


No More Overexercising to Lose Weight!

I am a 43 year-old male and I have been training with a personal trainer and nutritionist for the past 3 years. I lost weight, but I really never reached my goals of weight/fat loss and muscle gain. I also had a difficult time keeping the weight off. My workouts were long, exhausting and I was at the point of doing more harm than good. I was living off the premise, less food; more exercise was the right thing to do. Boy, was I wrong.

After a long period of restrictive dieting and hard work outs, and getting very little results in fat loss, I was not only frustrated but mad that I have wasted money on the “experts”. I knew there was an underlying reason why I couldn’t reach the goals I was working so hard to achieve, yet the answers were the same, less calories and more gym time.

I was determined to understand the real reason of what was going on. I did a search on nutrition on “You Tube” and here pops up Sean’s face, enthusiastic attitude and wealth of knowledge. I couldn’t get enough information. I spent the day researching Underground Wellness and Sean to learn more. I started with Sean the next day.

I have been working with Sean at Underground Wellness for the past 6 months and I have taken all the recommended tests. Since I live in New Jersey and Underground Wellness is in California, I thought that it would be difficult to manage my health cross country. Through telephone consultations and email, Sean has made the program easy to manage the logistics, and has been there when I needed.

In the past six months Sean has diagnosed me with an underlying GI/digestive issue that I have had for many years along with food sensitivities which is causing Stage 3 adrenal fatigue and Low T. Currently, Sean has me on a program to heal and repair these issues along with a custom diet which is made for my metabolic type. I am feeling much better, my weight is in control and more recently I have started to see a positive change in my appearance. I finally feel I am on the right path to improving my health and reaching my personal goals. It’s not all about working out hard and restrictive diets, its all about understanding your body. UW is the most thorough health and nutrition program I have ever experienced. Sean is the real expert in this area. Thanks Sean! I can’t wait to see where I will be in another 6 months with the program.

It’s great to have your weight and fat loss to measure your progress in the gym, but without the understanding of your hormones and overall internal health, it all means nothing. Sean offers that view in to your health. I am a believer of “Stop working out, Start working in”. Steve D- NJ


A Skeptic is Convinced!

As a former restrictive eater, I really appreciate what Sean has done for me with metabolic typing and advising me on changing my habits, especially the habit of not eating enough. I had spent five years eating between 700 and 1000 calories a day and working out 5-6 days a week with suboptimal results. By changing my perspective on food and eating right for my metabolic type, I’ve actually lost weight even though I’ve been eating more than I used to! It’s not just a matter of how many calories, but the kind of calories that is right for each individual. I was quite skeptical at first about the idea of eating more – I was sure I would gain weight. But, in truth, the opposite has happened! Now I can stop worrying constantly about food and wondering if I’m on the right diet, because I’ve definitely found it. Thank you, Sean!! – Amy E.


Finally, Someone Cares…

I have always had an interest in health and wellness but, I felt intimidated by the wide spectrum of diets, products and professionals telling me what to eat, use, and do! When I discovered Sean and his services, I was able to find myself centered in a position that worked for me. It seemed as if all of those other distractions vanished and I finally understood the true meaning behind health and wellness. I have had so much success with Sean and the program he has me on. He has proven his genuine concern for me and my health by being more of a friend and confidant than anything. – C.L.


I Read The Whole Thing In One Day!

I read the whole thing in one day! It was truly enlightening to say the least. It was so easy and fun to read, and I loved how it was straight to the point. I’m going to start my thirty days. No more lagging to take care of my body. Thank you so much for writing this book! – Sung Kang


The Book Was Excellent, And I Plan To Read It At Least Two More Times

The book was excellent, and I plan to read it at least two more times. I wholeheartedly endorse you and the DSFL because you advocate real food. I know that I can refer vegans and meat-eaters to you because you won’t tell the vegans that they’ll be weak and frail and waste away, and you won’t tell the meat-eaters that their hearts are going to explode. You’ll encourage them to listen to their bodies and just eat real food. That’s the most important thing. – Krystal Williams, WLS 360 Online Magazine


Thanks For The Hope And The Help!

I have just finished reading your book The Dark Side of Fat Loss. Well done! You are definitely an author. I thoroughly enjoyed the book and will read it several times more, it answers a lot of my questions and ties in with my own health problems and its great to be back on the bacon again. I have printed the JERF30 Food List and it is now on the refrigerator door, and I am also filling in the Body Language Log to monitor my progress. Basically, I am going to change my lifestyle. Thanks for the hope and the help! – Steve Williams


One Of The Most Enjoyable Reading Experiences I’ve Ever Had!

Hi, Sean. I’m a huge fan of Underground Wellness! As a personal trainer, I know about the challenges we face to get people to make their health a higher priority. I absolutely love your book! Your personality and passion made this one of the most enjoyable reading experiences I’ve ever had with wellness books. It took difficult (sometimes controversial) concepts and made them easy enough for even a novice to comprehend. Keep droppin’ them Truth Bombs! – MO Robles


“Your Book Is All They Need”

Your book is amazing! I bought it, as I was interested in how you put it all together since I listen to your podcasts. I have to say WOW! I always tell my friends, “you must read this, you must read that”. Now, I will recommend your book and I am sure I no longer need to tell them “read this and that”, as your book is all they need. – Petra Vonsovska


If You Haven’t Read This Book Yet, You Need To.

If you haven’t read this book yet, you need to. It’s essential reading for everyone and I cannot praise Sean enough. I could not put it down once I started and know that I will read it over again and again! – Jason Tawn


“You’ve Gone Above And Beyond.”

E-books are usually pretty poorly done because they don’t really need the polish and research of a traditionally published book. Your book one-upped the design of physical books. In fact, I don’t even know if they’d publish your Ebook in its current format; it’s just too pretty for a “normal” book. You also wrote twice as good as you needed to for an e-book, and your research is solid and backed by not only studies but personal and in-depth interviews. You’ve gone above and beyond and you deserve all the success and recognition that goes with that effort. I’m really inspired not only by your information but by your achievement. Awesome job, man! – Sean Bissell


Want to learn the fat-loss strategies that I used to get all of these people, and hundreds more healthier, happier, and less stressed? Well now you can…

Introducing The Dark Side of Fat Loss

The Dark Side of Fat Loss

Chapter 1: Hold No Myths To Be True

In Chapter 1, you’ll learn more about the incorrect“Calories in, Calories Out” paradigm, and why diet and exercise alone will NOT achieve your fat loss goals. You’ll learn how to completely avoid “battling the scale” and how the common mainstream solutions we attempt to use for fat loss not only defy reality & science, but also the laws of common sense.

Chapter 2: It’s All About The Hormones

In this chapter, you’ll learn the most important hormones for fat loss, and how they interact with each other and your body. By the time you’ve finished this chapter, you’ll have a strong understanding of how your hormones work, and how to manage them so that you can lose fat. You’ll also learn about the IGNORED master hormone and how to control it to keep your body a fat burning furnace, and not just plain old fat.

Chapter 3: Just Do What Healthy People Do

In this chapter, you’ll learn what true health REALLY is, and how to model your health after others who are truly healthy. By the end of this chapter, you’ll know how you can truly be free of the signs and symptoms of chronic, degenerative diseases while burning fat at the same time.

Chapter 4: Just Eat Real Food

In this chapter, you’ll learn what “real food” really is, and how to easily navigate through our confusing and often misleading modern food labeling system. You’ll learn the differences between grass fed, free range, conventional, organic, and natural food labels, and what they all mean. You’ll also learn about the wheel of life – and why you can NOT get healthy eating sick animals.

Chapter 5: The JERF30 Program

The JERF30 Program is a system of choosing real foods and listening to the signals your body gives you. Most diet programs think that everybody is the same. The JERF30 program does not make that assumption. Instead, you’ll learn how to listen to your body and know which foods are the healthiest and provide the biggest health benefits specifically for you. The 30 day Just Eat Real Food challenge provides you with a list of foods to choose from, as well as a system for translating your body’s messages into actionable information so that you can find the diet that is right for you.

Chapter 6: Reduce Stress

Is stress making you fat? In this chapter, you’ll learn the 5 sources of stress on the body, and how to mitigate them and how to lower stress in your life. The average American is incredibly stressed out, and this produces some pretty severe negative effects on your body – including increased fat storage, anxiety, and depression – all of which you will learn how to prevent in this chapter.

Chapter 7: Go To Bed

Is your lack of sleep killing you? Most Americans are dramatically sleep-deprived and just “live with it” – but did you know that just one night of missed sleep is sufficient to make you as insulin resistant as a diabetic? And, the center for disease control recently classified all-nighters as carcinogens? So lack of sleep will make you diabetic, cancerous, and inevitably, lead to an early death. In this chapter, you’ll learn how the advent of the light bulb has tricked your body into thinking it’s into a perpetual state of summer, and makes it constantly prepare for a winter famine by shifting your hormones to crave sugar and make your body store fat. By the end of this chapter, you’ll learn how to prevent this from happening and how to make sure your body is burning fat all year round.

Chapter 8: Heal Your Gut

Did you know that Americans spend over $1,300,000 a day just to poop? And that 1/3rd to ½ of all adult Americans have one or more digestive challenges? In this chapter, you’ll learn what these digestive challenges are, and how to overcome them without compromising your everyday life. You’ll learn about parasites, leaky gut, gluten sensitivities, and other important digestive issues that you need to be aware of if you want to have a fully functioning digestive system. If your digestive system is dysfunctional – then weight loss is nearly impossible – so this chapter is an essential read in your fat loss journey.

Chapter 9: Reduce Your Toxic Load

Did you know that we use 9 personal care products daily that contain around 126 chemical ingredients, and that 1/3rd of these ingredients have been identified as causing cancer or other serious health problems? In this chapter, you’ll learn about obesegens – chemicals that interfere with the normal function of the hormonal system and have been shown by research to cause weight gain. These are the very same obesegens that you’re likely rubbing all over your body every day, inhaling from toxic cleaning products, and drinking in non-filtered water. This chapter will show you how to identify, remove, and replace common toxins in your immediate environment, so that you can lower your toxic load and lose fat more easily.

Chapter 10: Get Your Mind Right

All of the information in this book is great, but if you don’t have the mindset to take action, then you’re wasting your own time. In this chapter, you’ll learn the 6 keys to a successful lifestyle change, and how you can emulate others’ success in revamping their health and overall well being.

Bonus #1:

The Underground Cookbook

One of the biggest challenges people have when learning the best healthy foods to eat is putting them all together into tasty meals. The Underground Wellness Cookbook solves that problem, providing you with over 80 breakfast, lunch, dinner, snack, dessert, and juice recipes. Even better is that each recipe includes an exclusive, follow-along video so that you can actually see and follow us make each recipe. There are over 40 exclusive videos in the Underground Cookbook – all of them adding up to an incredible set of awesome meals. We’ll literally bring you into the kitchen with us and have you follow along as we create amazingly delicious (and healthy) meals.

Bonus #2:

Underground Wellness Cheat Sheets

Checklists & Cheat Sheets

Along with the Dark Side of Fat Loss manual and cookbook, we provide you with the printable JERF Food List and Food Logs so that you can easily follow along with the JERF diet, and make sure you’re always on track for better health. The JERF food list will tell you exactly what foods you should eat according to the JERF food plan, and with the Food Log, you can track exactly how each food makes you feel, and ultimately tailor the perfect plan for your body.

And today, you get the entire package for FREE!

Download Now

WARNING: This is not for the “magic bullet” seekers and the “quick fix” people. There is no “magic” inside of this book. The Dark Side of Fat Loss is a complete lifestyle change. You WILL be required to do work. It can be considered “hard”. But the lifestyle improvements you will gain make it more than worth it.

But what if it doesn’t work for me?

Look, I know that this system works, as do the hundreds of clients who have already experienced these results first hand. However, we are making a very large promise with this product, and I understand that you might still be skeptical.

The truth is this: I have over 10 years of experience. I’ve read over 300 books and 300 scientific papers and research articles, trained over 750 clients, with over 10,000 hours of direct, one on one work with clients all around the world. I’ve hosted over 112 radio shows with 90 different leaders of their field in fat loss, fitness, holistic health, organic farming, and nutrition with over 1,000,000 podcast downloads. The Underground Wellness YouTube channel has over 40,000 subscribers and over 8,800,000 upload views.

I’ve taken all of my knowledge and compiled it into this fat loss manifesto – I know it works, as do the hundreds of my clients and friends who have used the information inside first-hand.

It would take anyone over 10 years to learn all of the information inside of those book on their own — and even then, you still might not be able to come up with a program as comprehensive and in-depth as the Dark Side of Fat Loss.

But if you’d rather skip all that research and work, rely on the fact that I’ve already done the research for you, and start getting results now with the Dark Side of Fat Loss Manual, AND do it risk free with your results guaranteed, this is a pretty easy decision.

So today, you can stand up and take control of your health and your life, or you can go back and live in a box like the rest of our unhealthy, sick, unhappy, and unfortunate population. The choice is yours.

I sincerely hope you will join us in the Dark Side.

Excited for your fat loss success,

P.S. Remember, this is 100% free to discover what countless others already have – this is the most comprehensive, best program for long term, “never-gain-it-back” fat loss ever developed.

P.P.S. Have a question? We’ve probably already answered it below!

What makes the Dark Side of Fat Loss different?

It’s just not diet and exercise – those are just two pieces of the puzzle that obviously hasn’t been working well. The Dark Side of Fat Loss is a complete guide to your body, and it shows you exactly how it works, and how you can manage it’s function for optimal health and fat loss.

Will I have to wait for you to ship me all of this information?

No, the information is available for digital download immediately. There is no hard copy version of the Dark Side of Fat Loss available currently. There may be one available in the future. There are hundreds of links inside of the Dark Side of Fat Loss – these links include podcasts, videos, and additional resources that you can use to further your health education and we wanted to make it as easy as possible for you to access these resources. There is a printer friendly version provided if you would like to print out The Dark Side of Fat Loss.

I’m over 30, will this work for me?

Yes, this program does not discriminate based on age. Healthy living works at all ages!

Am I going to have to go out and read encyclopedias and have to become an expert in the subject provided?

No. I’m known worldwide for simplifying concepts for everyone. We’ve also got cartoons and other illustrations to help ensure that everything is understandable. I’ve literally explained every concept in this book to my mom – and if she can understand it, I know you can as well.

Is there an exercise program involved?

No, there is no exercise component directly inside of the Dark Side of Fat Loss.

It sounds like a lot of information, is this going to take a lot of time to learn?

Ultimately, living healthy is a life long journey and WILL take time to completely master. You need to determine if you are truly up to that challenge – is it worth spending some time to know how your body works so you can live with less fat, a higher libido, sleep better, and avoid anxiety and depression? You need to decide whether those benefits are worth the time to you. I know that it was for me and I know hundreds of others who will agree. I hope that you will too.